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Keep your emails simple and don’t complicate your offer. You can easily do this within Shopify or with an app from the Shopify App Store. If you can’t lower your prices, consider offering a free gift with a minimum purchase amount. Black Friday Cyber Monday gives you a reason to contact your customers, so email them with any offer you can create that weekend.
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How to implement it: You can still participate in BFCM even if your business doesn’t typically discount or you can’t afford to lower your prices. The coupon code really stands out, and the instructions are clear and easy to follow. The email design is also simple and effective. Offering a free gift is an enticing way to get customers to spend more on your store on Black Friday. Why it works : Storq uses BFCM as an opportunity to increase the average order value. What it is: Storq created a free gift coupon instead of offering a store-wide sale. Learn More: How to Write an Effective Welcome Email 3. Keeping your most important information above the fold is important.
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How to implement it: Start using animated GIFs and very unique imagery in your BFCM emails, especially if that style matches the tone of your brand. Free shipping, the discount, and the day the sale ends are all there in plain sight. This email really stands out from other BFCM sale announcements that will soon be barraging customer inboxes.Īlso, all the important information is immediately clear. Why it works: I don’t often get animated GIFs in my inbox, let alone one as fun and entertaining as this one. What it is: Quirky uses a quirky image animation to announce their Black Friday Cyber Monday weekend sale. Subject: Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. In the meantime, start building your store with a free 14-day trial of Shopify. You’ll start receiving free tips and resources soon.